TV spot ad revenues to grow 6.1-7.9% in 2006

Television Bureau of Advertising is estimating that TV spot advertising revenues will climb 6.1-7.9% in 2006. Previous Olympic year – 2004 – saw TV spot revenue climb 10.1%. Other Olympic years also saw double-digit increases – 11.9% in 2002, and 11.3% in 2000.