Television product placement spending in 2004 was $1.9 bln, up 46% over 2003. Overall product placement spending from film, TV, and other media was $3.5 bln in 2004, up 30.5% versus 2003, PQ Media said.
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Television product placement spending in 2004 was $1.9 bln, up 46% over 2003. Overall product placement spending from film, TV, and other media was $3.5 bln in 2004, up 30.5% versus 2003, PQ Media said.