Triple play to generate $206 per subscriber by 2010
The addition of incremental value-added services, such as TV-based caller ID and home monitoring, to basic triple-play service bundles in the US will boost monthly revenue per subscriber to $206 by 2010, according to Parks Associates. By definition, a bundle features any combination of landline voice, wireless voice, high-speed Internet, or television from a single service provider. Current revenue per subscriber from triple-play bundled services is $148 per month. 31% of broadband consumers intend to add TV-related value-added services to their bundle. 41% of broadband consumers are interested in adding supplementary services to their Internet subscriptions as a part of their bundled service package. Parks Associates estimates this interest will intensify in the next five years and these supplemental services will generate $10.7 bln in revenues by 2010.