Travelers visit the travel website 2.5 times before purchase
On average travelers visit the purchase website 2.5 times, according to comScore. Customers make 12 travel-related searches, visit 22 websites and take 29 days from the first time they search until they make a purchase. 45% of transactions occur 4 weeks or more after the first search. Most shoppers visit the site they eventually purchase from more than once, averaging 2.5 visits. For tour operators this was significantly higher at 3.9. 10% of the transactions take place on the first search referral to a given site, and 38% of transactions happen at 4 weeks or more after the first visit.