Traffic to Coors.com up 285% in one week
Nielsen//NetRatings mentioned that viral marketing emails drove Web site traffic to the top 3 fastest growing sites at home and work during the week ending October 30th. Coors was the fastest growing site, increasing 285% over the previous week, from a unique audience of 572,000 to 2.2 mln. Mondo Mini Shows and AmericanGreetings.com ranked #2 and #3 among fastest growing sites, increasing 208 and 154%, respectively. Visitors to Coors participated in an interactive game with a frosty glass, while visitors to Mondo Mini Shows flocked to a Halloween-themed interactive animated short; both had a surprise gag at the end that was fun to pass along.