Traffic to Apple.com after iPhone and iPhone 3G launches

4 Weeks ending 06/23/07 4 Weeks ending 07/05/08
Age Traffic share Age Traffic share
18-24 32.22% 18-24 34.75%
25-34 21.45% 25-34 19.69%
35-44 22.05% 35-44 18.54%
45-54 15.35% 45-54 16.69%
55+ 8.92% 55+ 10.33%
Income Traffic share Income Traffic share
<$30,000 20.83% < $30,000 20.17%
$30,000 – $59,999 27.47% $30,000 – $59,999 27.38%
$60,000 – $99,999 27.02% $60,000 – $99,999 27.36%
$100,000 – $149,999 13.18% $100,000 – $149,999 16.45%
> $150,000 11.50% > $150,000 8.64%
Gender Traffic share Gender Traffic share
Male 51.51% Male 50.77%
Female 48.49% Female 49.23%
Source: Hitwise