Nielsen//NetRatings reported that traffic to NBCOlympics.com surpassed American Idol’s Web site during the week ending February 12th. The Web ratings show the reverse trend of what is happening with television ratings, where American Idol is dominating the Olympics. IdolOnFox.com attracted 509,000 unique visitors, while NBCOlympics.com attracted 2.3 mln unique visitors and Torino2006 attracted 748,000 during the week ending February 12th. Olympic sites overall attracted nearly 3 mln home and work visitors. In comparison to the 2002 Winter Olympics, the current Winter Olympics are attracting 55% more people to NBCOlympics.com from home than four years ago.
|Olympic site traffic in February 2006|
|Unique audience, 000|
|Site||Home & work||Home||Work|