Torino2006.com gets 748K unique visitors a week

Nielsen//NetRatings reported that traffic to NBCOlympics.com surpassed American Idol’s Web site during the week ending February 12th. The Web ratings show the reverse trend of what is happening with television ratings, where American Idol is dominating the Olympics. IdolOnFox.com attracted 509,000 unique visitors, while NBCOlympics.com attracted 2.3 mln unique visitors and Torino2006 attracted 748,000 during the week ending February 12th. Olympic sites overall attracted nearly 3 mln home and work visitors. In comparison to the 2002 Winter Olympics, the current Winter Olympics are attracting 55% more people to NBCOlympics.com from home than four years ago.

Olympic site traffic in February 2006
  Unique audience, 000
Site Home & work Home Work
IdolonFox.com 509 284
NBCOlympics.com 2,323 1,554 833
Torino2006 748 515
Olympic.org 433 270
Total Olympics 2,998 1,907 1,164
Source: Nielsen//NetRatings