Top US advertisers: Procter and Gamble, General Motors, Time Warner

TNS Media Intelligence published the advertising budgets of top 10 advertisers (both online and offline) in the United States. Procter & Gamble, General Motors and Time Warner all spend more than $2 bln a year on advertising.

Top
US advertisers, 2004
Company 2004 spending,

mln. $
2003 spending,

mln. $
Change,
%
Procter & Gamble $2,915.10 $2,713.30 7.40%
General Motors $2,802.60 $2,385.70 17.50%
Time Warner Inc $2,062.30 $1,953.50 5.60%
SBC $1,967.70 $1,945.80 1.10%
Daimler Chrysler $1,825.30 $1,652.40 10.50%
Ford Motor Co $1,643.50 $1,455.30 12.90%
Verizon $1,624.90 $1,278.30 27.10%
Walt Disney Co $1,484.10 $1,511.30 -1.80%
Johnson & Johnson $1,289.30  $1,187.60 8.60%
News Corp Ltd $1,129.20 $1,007.70 12.10%
Total $18,744.20 $17,090.90 9.70%
Source: TNS Media Intelligence