Top US advertisers in traditional media in 2008

Rank Parent Company Ad Dollars Spent
1 Procter & Gamble Co $2,342,319,397
2 General Motors Corp $1,441,747,399
3 AT&T Inc $1,317,893,377
4 Verizon $1,125,700,512
5 Johnson & Johnson $1,059,109,138
6 Time Warner Inc $878,355,332
7 Toyota Motor Corp $819,377,026
8 General Electric Co $807,869,688
9 Ford Motor Co $742,708,529
10 Pepsico Inc $730,503,931
Source: Nielsen