Top real estate sites in New Zealand

86% of New Zealanders in the survey rated the internet as the best tool for real estate research. With one in five property buyers and one third of all sellers currently omitting to engage a real estate agent at the initial stages, face-to-face interaction time is reducing considerably and is being traded against time online. The research also finds that first-time sellers are slightly less likely to use a real estate agent than other sellers. New Zealand’s real estate websites are generally meeting their users’ needs and satisfaction. The industry’s leading websites are rated as functionally excellent by 70-75% of participants.

Top New Zealand real estate sites
Site Audience
trademe.co.nz 336,723
harcourts.co.nz 116,363
realenz.co.nz 98,829
open2view.com 96,708
trademe.co.nz 84,209
allrealestate.co.nz 80,616
barfoot.co.nz 60,576
qv.co.nz 57,052
nzherald.co.nz 47,336
bayleys.co.nz 45,121
Source: Nielsen//NetRatings