Top programs for product placement on broadcast TV in Q1 2008

Program Network Total #
Occurrences
The Biggest Loser NBC 3,977
American Idol FOX 3,291
The Apprentice NBC 1,646
Deal Or No Deal NBC 1,603
Extreme Makeover Home Edition ABC 1,011
Big Brother 9 CBS 1,011
CW Now CW 929
Pussycat Dolls Present CW 805
Americas Next Top Model CW 574
One Tree Hill CW 557
Total 15,404
Source: Nielsen