Top online retailers for Black Friday 2005: eBay, Amazon, Wal-Mart

Nielsen//NetRatings published its findings regarding Black Friday online shopping. EBay was the top online retailer on Black Friday, with 9.5 mln unique visitors, followed by Amazon and Wal-Mart Stores, which drew 4.6 mln and 3.4 mln unique visitors.

Top online shopping destinations on Black Friday

Site Unique audience  
  11/18/2005 11/25/2005 Growth
eBay 10,324 9,481 -8%
Amazon 4,189 4,636 11%
Wal-Mart 1,543 3,393 120%
Target 1,196 2,903 143%
BestBuy.com 1,196 2,098 75%
Overstock.com 1,092 1,867 71%
Circuitcity.com 872 1,761 102%
Dell 1,739 1,604 -8%
Shopping.com 1,168 1,485 27%
Shopzilla.com 1,156 1,311 13%
Source: Nielsen//NetRatings