Top online brands in UK in 2005: Google, Microsoft, MSN, Yahoo!

There were two major changes in the Top 10 most popular brands in the UK in 2005. Google overtook Microsoft and MSN to hold the top spot and Apple entered at the expense of ISP Wanadoo. Apple experienced the biggest audience growth of the Top 10 with 56%. AOL fell two places and was the only incumbent to experience a drop in audience.

Top online brands in UK in 2005

Brand Growth Audience Change
Google 24% 17,836 +2
Microsoft 9% 17,388 -1
MSN 5% 16,498 -1
Yahoo! 32% 13,980 0
eBay 24% 11,580 0
BBC 29% 11,439 0
Amazon 23% 9,235 0
Apple 56% 6,187 +5
Real 21% 5,877 +1
AOL -7% 5,724 -2
Source: Nielsen//NetRatings