Top online banking sites: Wachovia, Bank of America, Wells Fargo, Chase
Wachovia, Bank of America, and the high-yield savings providers achieved the highest customer satisfaction ratings, with 68% of respondents indicating they are very satisfied/ satisfied with their banking relationship. Wachovia had the highest Web site satisfaction score for 2 years running, with 73% of visitors rating their satisfaction in a top 2 box in 2005, according to comScore data. Wachovia’s nearest competitors in this category (Bank of America, Wells Fargo, and Chase/Bank One) each had 69% of customers responding in this manner. A strong connection between satisfaction with the banking relationship and satisfaction with the Web site exists. Only 16% of customers who are dissatisfied with the Web site rate their overall satisfaction with the bank relationship in a top 2 box. Meanwhile, 88% of customers who are satisfied with their bank’s Web site state they are very satisfied/ satisfied with the bank relationship.