Top growing online brands in UK: Piczo, AmericanGreetings, Shopzilla

Photo website builder tool and community site Piczo was the most successful brand in the UK in 2005 in terms of audience growth with an astonishing 9669% growth. Its audience got 97 times bigger, growing from just 12,500 visitors in December 2004 to over 1.2 mln in December 2005. Piczo’s success is driven mainly by an audience of women under 18 years old. In November this group accounted for almost half (45%) of Piczo’s audience ? making it the most likely website in the UK to be visited by that demographic.

Top-growing online brands in UK in December 2005
Online brand Growth, YTY Audience, 000
Piczo 9669% 1,227
AmericanGreetings 2152% 888
Shopzilla 1614% 1,787
Starware 1353% 1,066
LimeWire 666% 2,354
OD2 525% 1,144
Wikipedia 326% 2,298
Skype 296% 1,076
Nickelodeon 256% 981
Blogger 231% 1,655
Source: Nielsen//NetRatings