Top destinations for local search: Google, Yahoo!, MSN
comScore observed a rise in local searches (searches related to geographically distinct places). These searches involve local qualifiers, or search terms including specific items such as ZIP codes, telephone numbers and street addresses. Consumers are using local search tools to coincide with other online activity, such as job searches, retail shopping and travel planning.
Local searches in August 2005
|Search engine||Number of searches||Share|
|Source: comScore Media Metrix|