The evolving US refreshment beverage market enlarged by 2.8% in 2006, according to Beverage Marketing Corporation. Americans have extended their beverage repertoire, and leading brands in the market now includes carbonated soft drinks, sports beverages, bottled water, ready-to-drink tea and coffee, fruit beverages and energy drinks. Big companies dominate the leading refreshment beverage trademarks; Pepsi-Cola (with five brands), Coca-Cola (with four) and Cadbury Schweppes’ Dr Pepper/Seven-Up (with one) account for all of the top-ten trademarks. The same companies also rank as the top three in US refreshment sales. Pepsi led the list with nearly $9.6 bln in estimated revenues in 2006. Coca-Cola followed with $7 bln. Cadbury Schweppes’ US beverage business generated $4.5 bln. Aquafina, Gatorade and Tropicana (all from Pepsi) and Dasani (from Coke) were the fastest growing leading trademarks, as they had been in the previous year as well. The Coca-Cola trademark (including all brand variations) held the top spot among liquid refreshment beverages. However, its volume, like the standard carbonated soft drink market as a whole, declined.
|Top carbonated refreshment brands in the US in 2006|
|Dr Pepper||Dr Pepper/7UP||1,168.2||1,193.6||2.2%||4.0%||4.0%|
|Source: Beverage Marketing Corporation|