Top carbonated drinks in the US: Coca-Cola, Pepsi, Mountain Dew, Dr Pepper

The evolving US refreshment beverage market enlarged by 2.8% in 2006, according to Beverage Marketing Corporation. Americans have extended their beverage repertoire, and leading brands in the market now includes carbonated soft drinks, sports beverages, bottled water, ready-to-drink tea and coffee, fruit beverages and energy drinks. Big companies dominate the leading refreshment beverage trademarks; Pepsi-Cola (with five brands), Coca-Cola (with four) and Cadbury Schweppes’ Dr Pepper/Seven-Up (with one) account for all of the top-ten trademarks. The same companies also rank as the top three in US refreshment sales. Pepsi led the list with nearly $9.6 bln in estimated revenues in 2006. Coca-Cola followed with $7 bln. Cadbury Schweppes’ US beverage business generated $4.5 bln. Aquafina, Gatorade and Tropicana (all from Pepsi) and Dasani (from Coke) were the fastest growing leading trademarks, as they had been in the previous year as well. The Coca-Cola trademark (including all brand variations) held the top spot among liquid refreshment beverages. However, its volume, like the standard carbonated soft drink market as a whole, declined.

Top carbonated refreshment brands in the US in 2006
    Gallons Growth Market share
Brand Manufacturer 2005 2006 YTY 2005 2006
Coca-Cola Coca-Cola 4,848.2 4,727.0 -2.5% 16.8% 15.9%
Pepsi PepsiCo 3,125.0 3,028.0 -3.1% 10.8% 10.2%
Mountain Dew PepsiCo 1,309.1 1,324.8 1.2% 4.5% 4.5%
Dr Pepper Dr Pepper/7UP 1,168.2 1,193.6 2.2% 4.0% 4.0%
Gatorade PepsiCo 958.0 1,072.9 12.0% 3.3% 3.6%
Sprite Coca-Cola 993.7 958.6 -3.5% 3.4% 3.2%
Tropicana PepsiCo 706.1 778.8 10.3% 2.4% 2.6%
Minute Maid Coca-Cola 672.0 614.9 -8.5% 2.3% 2.1%
Aquafina PepsiCo 504.4 614.7 21.9% 1.7% 2.1%
Dasani Coca-Cola 448.0 538.0 20.1% 1.6% 1.8%
Source: Beverage Marketing Corporation