Top automotive online ad buyers: Jeep, Toyota, Dodge, Ford, Chrysler

Automotive Industry Top 20 Advertisers Week Ending Oct. 10, 2004 US, Home and Work

Brand Impressions (000) Share of Imp
DaimlerChrysler Corporation Jeep 142,527 19.7%
Toyota Motor Corporation Toyota 123,884 17.1%
DaimlerChrysler Corporation Dodge 52,878 7.3%
Ford Motor Company Ford 42,581 5.9%
DaimlerChrysler Corporation Chrysler 39,372 5.4%
Ford Motor Company Volvo Cars of North America, Inc. 39,016 5.4%
Honda Motor Co., Ltd. Honda Automobiles 26,760 3.7%
Toyota Motor Corporation Lexus 25,563 3.5%
General Motors Corporation GMC 23,562 3.3%
General Motors Corporation Chevrolet 16,663 2.3%
Honda Motor Co., Ltd. Acura Automobiles 14,049 1.9%
General Motors Corporation Saturn 12,212 1.7%
Volkswagen AG Audi of America 6,633 0.9%
General Motors Corporation Cadillac 6,369 0.9%
DaimlerChrysler Corporation Mercedes-Benz 6,235 0.9%
Ford Motor Company Mercury 6,097 0.8%
General Motors Corporation Buick 5,472 0.8%
Mazda Motor Corporation Mazda North American Operations 4,510 0.6%
Nissan Motor Co., Ltd. Nissan 3,535 0.5%
General Motors Corporation Pontiac 3,195 0.4%
Total 723,684 100.0%

Source:
Nielsen//NetRatings AdRelevance