The DRG: People spend $137.6 B offline after researching online

Dieringer compares this to the $93.1 billion actually spent online in the past year.

image

The survey also determined that 25% of consumers have changed their opinion about one or more brands after having seen some form of online marketing. This percentage rises for online adults in particular to 45%.

image image image

Leave a Reply

Your email address will not be published. Required fields are marked *