SMS advertising response rates

  Received SMS Ads, 000 % Responded to SMS Advert
  Aug-07 Aug-08 % Change Aug-07 Aug-08 Point Change
Downloads for mobile phone 40,792 35,915 -12.0% 4.4% 3.9% -0.6
News or information 25,929 22,122 -14.7% 2.8% 3.2% 0.4
Mobile phone or plan 32,222 31,574 -2.0% 4.6% 4.7% 0.1
Entertainment 12,644 11,230 -11.2% 4.3% 5.1% 0.7
Total Mobile + Media Sectors 111,587 100,841 -9.6% 4.1% 4.1% 0
Clothing/Fashion 3,982 5,503 38.2% 5.8% 6.4% 0.6
Restaurants 1,037 1,424 37.3% 11.6% 15.5% 3.9
Cars 4,407 3,731 -15.4% 11.2% 7.9% -3.3
Food 1,413 2,162 53.0% 9.2% 12.6% 3.4
Financial services 8,963 9,956 11.1% 3.7% 4.7% 1.0
Consumer electronics 3,957 4,647 17.4% 6.3% 6.7% 0.4
Travel 5,779 6,602 14.2% 4.9% 5.8% 0.9
Total Non-Mobile or Media Sectors 29,539 34,024 15.2% 6.2% 6.8% 0.5
Source: comScore