Sirius.com site traffic grows 188% in March 2006
Nielsen//NetRatings announced that Web traffic to SIRIUS Satellite Radio grew 188% YTY, increasing from 666,000 unique visitors in March 2005 to 1.9 mln in March 2006. Concurrent with Howard Stern’s January 2006 debut on SIRIUS, SIRIUS Satellite Radio’s Web site traffic surpassed XM Satellite Radio‘s Web site traffic for the first time, drawing 2.3 mln unique visitors compared to XM’s 1.6 mln. SIRIUS continued to outpace its primary competitor online in February 2006 and March 2006. Nevertheless, XM Satellite Radio saw strong YTY growth as well, climbing 47%, from 1.2 mln unique visitors last March to 1.7 mln in March of 2006.