Search engine shares in July 2006: Google – 43.7%, Yahoo! – 28.8%

In July 2006, Yahoo! Sites posted modest market share gains for the second consecutive month to reach 28.8% of US searches, trailing Google Sites, which registered a 43.7% share. Google’s share declined 1% from the previous month, ending its impressive 11-month run of consecutive gains. Microsoft Sites held steady in third position with 12.8% share of searches, while Time-Warner Network (5.9%) and Ask Network (5.4%) each showed modest market share gains versus the previous month.

Americans conducted 6.3 bln searches online in July 2006, down 2% versus June 2006, reflecting seasonal declines typically seen in July. Growth in search query volume on an annual basis remains strong, rising 30% since July 2005. Google Sites led the pack with 2.7 bln search queries performed, followed by Yahoo Sites (1.8 bln), MSN-Microsoft (802 mln), Time-Warner Network (366 mln), and Ask Jeeves/Ask Network (338 mln). Google and Yahoo! continued their dominance in toolbar searches, combining for more than 95% of the market share in July. Google grabbed 50.3% of toolbar searches, while Yahoo! captured 46.2%.

Top search engines in July 2006
  Share, % Growth
  July 2005 June 2006 July 2006 YTY
Google 36.5 44.7 43.7 7.2
Yahoo! 30.5 28.5 28.8 -1.7
MSN 15.5 12.8 12.8 -2.7
Time Warner 9.9 5.6 5.9 -4.0
Ask 6.1 5.1 5.4 -0.7
Source: comScore