Search engine shares in August 2006: Google – 44.1%, Yahoo! – 28.7%
Americans conducted 6.5 bln searches online in August 2006, up 3% versus July 2006. Annual growth rates in search query volume remained strong with a 28-percent increase since August 2005. Google Sites led the pack with 2.9 bln search queries performed, followed by Yahoo Sites (1.9 bln), MSN-Microsoft (812 mln), Time-Warner Network (360 mln), and Ask Jeeves/Ask Network (358 mln). Google and Yahoo! continued their dominance in toolbar searches, combining for more than 95% of the market share in August 2006. Google grabbed 49.6% of toolbar searches, while Yahoo! captured 47.3%.
In August 2006, Google Sites regained some ground from the 1.0 share point decline it suffered in July, gaining 0.4% to capture 44.1% of the US search market. Yahoo! Sites maintained its second place ranking with 28.7% of US searches. Microsoft (12.5%) and Time Warner Network (5.6%) each slipped 0.3 share points from the previous month, but held steady in third and fourth places, respectively. Ranking fifth, Ask Network (5.5%) showed a modest market share gain versus July.
Top search engines in August 2006
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