Search engine referrals in South Korea: Naver – 58.4%, Daum – 48%, Yahoo! Korea – 32%, Google Korea – 17%
Korean version of Google referred only about 17% of unique visitors to other sites in March 2006, according to WebSideStory. KoreanClick found that Google’s Korean site referred only about 10.8% of unique visitors in February 2006. Naver accounted for nearly 58.4% of search referrals, according to WebSideStory. KoreanClick says Naver accounted for 80%. Daum Communications was second with more than 48%, and Yahoo! Korea was #3 at 32%.