Satellite customers are bigger fans of PVRs

Satellite customers are almost twice as likely as cable customers to own personal video recorders (PVRs), such as Tivo and ReplayTV, according to a survey conducted in January by Ipsos-Insight. Ipsos-Insight interviewed 973 adults from 16 to 19 January via telephone, from a nationally representative sample of 1,000 US adults ages 18 and older. It found that for the overall US population, the penetration rate for DVRs is 5.8%. Cable subscribers came in slightly below this rate at 5.6%, and satellite subscribers high above it at 11.4%.