In a demographics survey of RSS users and non-users, published by Ipsos Insight and Yahoo! the average income of an average Internet user was estimated at $62,655. Meanwhile, those who use RSS and are aware what the term means, bring home a paycheck of $74,116. Those who use RSS, but are not aware of it, belong to below-the-average group with $59,748 annual income.
RSS user and non-user |
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Internet users, % | RSS users, aware of RSS |
RSS users, unaware of RSS |
RSS non-users | |
Male | 48 | 71 | 45 | 47 |
Female | 52 | 29 | 55 | 53 |
Age | ||||
18-34 | 37 | 50 | 38 | 36 |
35-49 | 32 | 29 | 34 | 32 |
50+ | 31 | 22 | 29 | 33 |
Education | ||||
High school or less | 11 | 3 | 10 | 11 |
Some college | 40 | 29 | 45 | 39 |
College grad | 28 | 36 | 27 | 27 |
Post-graduate | 21 | 31 | 18 | 22 |
Average income, $ | 62,655 | 74,116 | 59,748 | 63,095 |
Source: Ipsos Insight and Yahoo! |