| Reason | % of Respondents | |
| Wanted to compare prices between different retailers whose stores I might shop | 33 | |
| Wanted to see if the product I was looking for was in stock | 28 | |
| Wanted to find sales in the store | 26 | |
| Wanted to come up with holiday gift ideas before I went shopping | 22 | |
| I ordered online for in-store pickup | 12 | |
| Source: Nielsen | ||