Advertising spending for Q1-Q3 2007 decreased –0.1% over the same period of 2006, with Internet continuing to demonstrate the strongest performance (+15.9%) of any category, according to Nielsen. The leading provider of competitive advertising information, in addition to Internet advertising, other categories that showed an increase during the first three quarters of this year were: National Magazines (7.7%), National Sunday Supplements (6.0%), Outdoor (5.7%) and National Cable TV (1.2%).
|Media Category||Growth, YTY|
|Nat’l Sunday Supplements||6.0%|
|National Cable TV||1.2%|
|Spot TV Markets 101-210||-0.4%|
|Local Sunday Supplements||-2.0%|
|Spot TV 1-100||-5.0%|
|Total Advertising Spending||-0.1 %|