Product placement in magazines to reach $160.9 mln in 2005

The total value of product placements in magazines is on pace to grow 17.5% in 2005 to $160.9 mln, and product placements in newspapers is projected to rise 16.9% to $65.0 mln, estimates PQ Media. Consumer magazines will take in $15.6 mln worth of paid product placement deals in 2005, an increase of 68.6% from 2004, making that sector the fastest growing of all forms of media product placement.