57% of Americans watch TV and surf Internet simultaneously

57% of TV viewers in the US who have Internet access use both mediums at the same time at least once a month. That translates to more than 128 mln US consumers. Average TV viewer who uses the Internet simultaneously does that for 2 hours and 40 minutes a month, and that 28% of the time they are on the Web at home, they are also watching television, Nielsen said.

Mobile entertainment to generate $32 bln in 2009

According to Mobile Entertainment Forum, the global mobile entertainment industry is now worth some $32 bln. According to KPMG, the industry also remains confident that it can continue to grow strongly despite the current economic challenges, predicting average revenue growth of 28% for 2010.

89% of Americans with income over $75,000 subscribe to broadband

89% of all households with annual incomes over $75,000 subscribe to a broadband service – compared to 70% of households with incomes of $30,000-$75,000, and 37% of households with incomes under $30,000. 38% of households with annual incomes under $30,000 do not have a computer at home, and only half of households in this income group subscribe to any type of Internet service at home. 67% of broadband subscribers are very satisfied with their service – while just 4% are not satisfied. 29% of broadband subscribers are very interested in receiving faster Internet access at home – while 37% are not interested. Overall, 3% of Internet subscribers say that broadband is not available in their area, Leichtman Research says.

Men spend $908 annually on consumer electronics, women spend $558

An average US household spent $1,229 on consumer electronics products in the past 12 months, $176 less than in the prior year, according to Consumer Electronics Association.

Men continue to spend more on consumer electronics than women, spending $902 annually compared with women, who spent $558. Young adults spent more than any other age group. Consumers ages 18 to 24 reportedly spent $1,056 in 2008 on CE devices, an increase of nearly $100 from the prior year. The average household reports owning 23 CE products, down from 24 products in 2008. The number of separate CE products per household increased, from 13, to 15.

CPU market down 10.9% in Q1 2009

Worldwide PC microprocessor shipments in Q1 2009 fell significantly for the second quarter in a row, according to IDC. In Q1 2009, worldwide PC processor unit shipments declined –10.9% from Q4 2008 to Q1 2009, as compared to –17.0% from Q3 2008 to Q4 2008. Unit shipments declined –13.0% from Q1 2008 to Q1 2009. Market revenue declined –11% from Q4 2009 to Q1 2009, as compared to –18.0% from Q3 2008 to Q4 2008. Revenue declined –25.1% from Q1 2008 to Q1 2009.

26% of US consumers thinking of cutting costs by switching to prepaid cellular

Two out of five Americans with contract-based cell phones (39% or 60.3 mln consumers) are likely to cut back on their cell phones to save money if, as is widely expected, the economy gets worse over the next six months, according to Opinion Research Corporation (ORC) for the New Millennium Research Council (NMRC).

26% of consumers with contract-based cell phone service are more inclined today than 6 months ago to look at a way to save money on their cell phone bill, such as by switching to prepaid phone plans and services. This group includes 38% of those in households making $35,000 a year or less, 32% of African Americans and 30% of those aged 18-34. A total of 19 mln Americans have considered cutting back (5%) or actually have cut back (15%) on such features in the last six months because of actual job loss, fear of job loss, the recession, or any other related financial concerns. More than two out of five cell phone users with extras on their phones (41%) say it is very (19%) or somewhat (21%) likely that they will cut back on cell phone extras if the economy gets worse in the next six months. Fewer than two in five (39%) say it is not likely at all that they will make such cuts in the face of a deepening recession.