Only 26% of Internet users use shopping search engines for shopping research
iProspect says that 62% of Internet shoppers used general search engines (such as Google and Yahoo!) when researching products online, and that the use of shopping-specific search engines (such as Froogle and Yahoo! Shopping) is still not yet as popular with Internet users as the general search engines. 47% of Internet users research products online and then buy them offline. 62% of Internet users utilize general search engines when researching products. 26% of Internet users utilize shopping-specific search engines when researching products.