Only 10% of mobile users buy ringtones

M:Metrics has determined that in Q2 2006 ringtones are bought by only about 10% of the total user base. 2% have bought games, 3.5% subscribed to a ringtone service or downloaded a wallpaper image, 0.4% watched paid video and 0.2% downloaded a full song. Overall, about 28 mln, or 15%, of the 190 mln US wireless subscribers, have downloaded some type of multimedia content.