Only 0.6% of first page results are the same across search engines
Only 0.6% of 776,435 first-page search results were the same across the top four Web search engines. Between 38 and 46% of all searches fail to elicit a click on a first-page search result, don’t meet users needs and drive users to try additional engines. Web searchers on average use three search engines a month. Search result rankings differ significantly across major search engines; only 3.6% of the number-one ranked, non-sponsored search results were the same across all search engines in a given query, InfoSpace says.