Online spending averaged $326 for men and $284 for women during holiday season
According to America Online Online Shopping Cities survey of more than 6,200 shoppers who research and make purchases online, men are shopping online more than women. And not just by a hair: the AOL survey says men plan to spend up to 15% more online this holiday season than women, $326 for men vs. $284 for women. These findings may come as something of a surprise to women. 90% of the married women questioned think they do more online shopping than anyone in their households, and value bargain-hunting more than their male counterparts. 74% of the married men say they do the most online shopping.