Online retail spending to grow to $95 bln in 2006

JupiterResearch forecasts that online retail spending will increase from $81 bln in 2005 to $95 bln in 2006, and will grow to $144 bln in 2010. The key driver of online sales growth beyond 2006 will shift from obtaining new buyers to increasing the spending of existing buyers. By 2010, 71% of online users will use the Internet to shop compared to 65% in 2005, however, online retailers will find it difficult to find new non-buyers to convert. Online retailers will rely heavily on existing online shoppers to spend more than compared with previous years.