Online gaming advertising in November 2008

Online Gaming Nov-2007 Nov-2008 % Change
Total Display Ad Views (MM) 6,659 8,610 29
Advertising Exposed Unique Visitors (000) 52,066 67,834 30
Advertising Exposed Reach % 28.6 35.6 25
Display Ads per Page Viewed 1.00 0.83 -17
Average Frequency 127.9 126.9 -1
GRPs Total Population 2,271 2,913 28
Source: comScore