Online ad and search spending to grow 10% a year between 2005 and 2010
JupiterResearch forecasts that online display and search advertising spending will grow at an average annual rate of 10% between 2005 and 2010, driven by the media and entertainment, financial services and automotive industries. The industries slated for the most impressive growth over that time period are automotive (average 24%) and travel (average 13%). JupiterResearch found that health and consumer packaged goods (CPG) companies are not big spenders online, but their focus on branding will drive them to different media to deliver their consumer messaging. CPGs will continue their focus on display advertising, dedicating 83% of their online advertising budgets to display ads in 2010. By contrast, health brands will increase their investment in search far more substantially from 2005 to 2010.