Number of shopping trips to book, music and video online retailers up 238% in 2005

Nielsen//NetRatings saw a 33% year-over-year increase in the total number of online shopping trips during the week ending December 4th, 2005. In 2004 at this time, the Holiday eShopping Index showed shoppers visiting retail sites 348.3 mln times during the week; in 2005, the number of shopping sessions grew to 462.5 mln. The year-over-year fastest growing category was Books/Music/Video, which increased in shopping visits by a remarkable 238% compared with 2004 data. Apparel ranked #2 in YTY growth with an increase of 38%, while Toys/Video Games, Retail and Consumer Electronics rounded out the top 5 YTY fastest growing categories, each with 28% growth.

Online retail categories during the first week of December

  Number of shopping trips Growth
Category Week of
12/04/2005
Week of
12/05/2004
YTY
Books/Music/Video 45,945 13,594 238%
Apparel 17,186 12,498 38%
Home and Garden 12,325 9,592 28%
Toys/Video/Games 11,283 8,795 28%
Retail 262,121 204,805 28%
Consumer Electronics 24,880 19,614 27%
Computer Hardware/Software 27,129 22,228 22%
Flowers and Gifts 6,216 5,154 21%
Shopping Comparison/Portals 53,078 49,277 8%
Total 462,468 348,267 33%
Source: Nielsen//NetRatings