Norwegian online advertisers spend 133 euros per user
Two thirds (65% or €7.3 billion) of European online ad budgets were spent in the big three markets of the UK, Germany and France, IAB Europe says.
With the European average at €80.6, Norwegian advertisers spent the most at €133.2 per person, followed by the UK at €120.8 and Denmark at €109.5 in 2007. In the US advertisers spent €91.9 per person in 2007. The more mature the market, the higher the value placed on the Internet user by the advertisers.