NFL traffic up 71% in August 2006
The second-biggest gaining property in August 2006 was the NFL Internet Group, which grew 71% to 13.4 mln visitors. Within the sports category, the NFL Internet Group ranked fourth, bested by ESPN with 17.9 mln visitors, Fox Sports on MSN with 14.1 mln visitors and Yahoo! Sports with 13.8 mln visitors. Sports and Outdoors retailers also saw an overall uptick in traffic, driven by sites such as FootballFanatics.com, which rose 68% to 900,000 visitors, and the NFLshop.com, which jumped 139% increase to 820,000 visitors, comScore says.