Newspaper classifieds trends so far in 2007
Fitch highlights a few negative facts developing in the newspaper industry currently. At Gannett ad pages were down 17% at the USA Today and pro forma real estate classifieds at community newspapers down 20%. Tribune Company’s classifieds down 18% driven by real estate down 24% and employment classifieds down 19%. McClatchy Company’s real estate ads were down 26%, automotive were down 20% and national were down 19%. Dow Jones ad volume was down 20% driven by a 75% decline in technology related ads.