New Zealand Internet users learn about new sites from friends, families, search engines

Friends & family and search engines are the primary ways New Zealand Internet users learn about new sites, Nielsen//NetRatings found.

Where New Zealanders find new Web sites
Source %
Friends and family 31
Search engine 31
Links on other sites 8
Magazines and papers 8
TV 5
Guessing the URL 5
Internet ads 2
Radio 1
ISP e-mail 1
Other 2
Source: Nielsen//NetRatings

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