Most popular digital cameras by customer satisfaction in 2008
The Canon EOS Digital SLR, Canon PowerShot G, Fujifilm Finepix S, Lumix (Panasonic) DMC-TZ, Nikon D and Sony Cyber-shot T series rank highest in customer satisfaction with digital cameras in their respective segments, according to the J.D. Power and Associates. The Fujifilm Finepix S series ranks highest in the point and shoot segment with an index score of 757 on a 1,000-point scale, performing particularly well in picture quality, performance and ease of operation. Kodak model series also perform well in the segment and follow the Fujifilm Finepix S in the rankings with the Kodak V series (739), Kodak Z series (731) and Kodak M Series (727).
Among premium point and shoot cameras, the Canon PowerShot G series and the Lumix (Panasonic) DMC-TZ series tie to rank highest, each receiving a score of 773. The Canon PowerShot, in particular, performs well in the picture quality and ease of operation factors. The Lumix (Panasonic) DMC-FZ series follows in the segment with a score of 766, receiving high ratings from customers in the performance factor. In the ultra slim segment, the Sony Cyber-shot T series leads with 794, performing particularly well in all four factors driving customer satisfaction. The Casio Exilim Zoom series (766) ranks second and the Fujifilm FinePix Z series closely follows to rank third with 761.
The Canon EOS Digital SLR and Nikon D series both rank highest in a tie among DSLR cameras, each receiving a score of 823. The Canon EOS Digital SLR receives notably high ratings from customers in picture quality, while the Nikon D series—which ranks highest for a second consecutive year—performs particularly well in ease of operation, performance, and appearance and styling. The study finds that among features that owners want in their next camera, weatherproofing is mentioned most frequently by owners in both the point and shoot (67%), and premium point and shoot (68%) segments, while ultra slim owners desire 4 GB internal memory capacity and DSLR owners desire waterproofing (63%).