More than 50% of US households now own a digital television (DTV), according to Consumer Electronics Association. 2008 will continue to demonstrate the growth and success of DTV, with nearly 32 mln units forecasted to ship. Consumers are particularly keen to add HDTV to their homes, with high definition expected to account for 79% of total DTV shipments in the U.S in 2008. Manufacturers will post 11% revenue growth, to over $25 bln, from sales of digital televisions in 2007. CEA also forecasts 13% revenue and 17% unit sales growth for digital television in 2008.