More than 40% of those who use the internet have gotten political material during this campaign, according to the Pew Research Center for The People & The Press, more than 50% higher than the number who had gotten such information in the 2000 campaign.
In October 2004, 44% of respondents favored President Bush and 39% supported Senator Kerry. As of early July, 42% of internet users had gotten news about the campaign online or through email. That represents more than 53 million people. Of all the arguments being made in the campaign the most well-known about Bush was that he misled the public about the reasons for going to war with Iraq (94% of Americans had heard that argument) and the most well-known about Kerry changes positions on issues when he thinks it will help him win an election (70% had heard that argument). Those who are partisans of either candidate are more likely to have heard many arguments about the race ? both pro and con ? than those who do not yet strongly support either candidate. The partisans are clearly paying attention to all the back-and-forth of the campaign.