More gadget spending happens before Mothers Day than Fathers Day
According to point-of-sale data from The NPD Group, consumers spent over $865 mln, an increase of more than 9% from 2005’s $791 mln, while spending for the week ending June 17, 2006 leading up to Father’s Day was up only 3% from 2005 from over $846 mln to over $873 mln. Some of the hottest gifts for mom 2005 were digital cameras, MP3 players and accessories, mobile navigation devices and camcorders. Digital cameras sales increased 19.4% in dollar volume and almost 27% in unit volume for Mother’s Day 2006 versus 2005. MP3 players were another big hit with mom, showing an increase of almost 29% in dollar volume and 40% in unit volume. Mobile navigation was a big seller for Father’s Day as well, with an almost 300% increase in unit volume and a 200% increase in dollar volume compared to 2005. Once the smaller navigation screen leads dad home, he can enjoy the larger flat panel screen on his new TV. Sales of flat panels, both plasma and LCD, were up 88% in dollar volume and 99% in unit sales.