Mobile premium content generated $16.3 bln in 2006

Driven by a seemingly insatiable consumer appetite for personalization and entertainment content on wireless handsets, companies that provide the platforms that deliver premium content to mobile phones reaped a $4.2 bln share of the $16.3 bln mobile premium content market in 2006, according to iSuppli.

 Total Mobile Content Revenue Market Share by Market Participant, 2006-2011
Market Participant 2006 2007 2008 2009 2010 2011
Content Provider and Aggregator 7,714 9,715 11,832 14,422 17,064 19,329
Mobile Operator 4,421 5,294 6,135 7,109 7,971 8,537
Content Enablement Platform Provider 4,193 4,936 5,618 6,397 7,067 7,468
Total 16,328 19,945 23,585 27,928 32,102 35,334
Source: iSuppli