Mobile browsing patterns: 57% look for weather, 44% for sports scores, 44% for national news
13% of mobile subscribers reported accessing news and information via a mobile browser in the previous month. Marked gender difference characterized mobile browsing with 17% of men subscribers and 9% of women subscribers using their mobile phones to access news and other information. Browsing activity was driven by a need for context-sensitive information.
Over half of all browsers sought weather information (57%), and more than 40% of browsers accessed maps and directions (41%), sports scores and sports news (44%), national news (44%) and movie and entertainment listings (40%). When it comes to news and information on your mobile phone, subscriber propensity to consume has to do with who foots the bill, according to m:metrics.